The Secret of Multiple Domain Names
If internet is about interactivity between websites, domain name is the door for that interactivity. It is your online identity, very much like the name of your best friend, what is his very own personal identity. Normally, if someone wants to set up a website, he/she will need to pay a small annual fee to register a domain name. The domain name can then be “pointed” to a website containing the web pages that the person wants to set up. Whenever visitors type that web address into their browser, they will be brought to the website. For example, if you were to type “thesitewizard.com” into your browser, you will be brought to the main page of this website.
Why purchase additional domain names ?
If you are the owner of multiple domain names, you can have your web developer redirect those domains to all open to your webpage. That is why you want to secure any alternate ways that your business might be typed into an online search, if someone was looking for your business or your type of business. They may have heard of you but not visited the site before, so misspelling can occur. Also, if your domain name contains a word that is often misspelled it pays to consider buying the misspelled variants too. Or if they mistype your competitors business name, it would be great for them to see your business on the top of the Google page instead, just because “land surveying” was in one of your domain names.
Stop anyone else from using it
Most importantly though, buying domain names (even if you don’t use them) prevents anyone else from using them. If you don’t snap up all the other versions of your domain name it could be very easy for someone else to buy them. If they do, this could spell two unpleasant scenarios for you.
Firstly, your competitor could purchase it and redirect it to their own website.
Secondly, they can just leave the domain name pointing to nothing—something legally they can do if they want to—and charge you an exorbitant amount of money to buy it from them.
When Do You Park a Domain Name?
Very often, when people “buy” a domain name, they are only just starting out on a new website. Since getting a domain is the first step of many in creating a website, most people don’t have any website at the time they register the domain. As such, they can’t point the domain name anywhere.
Domain name registrars, the companies through which you register a domain, work around this problem by allowing you to point your domain name to a dummy web page. When visitors type the address of a domain that has been parked, they will see this placeholder web page in their web browsers. The content placed on the dummy web page varies from registrar to registrar, and it’s possible that some registrars place advertisements or links to themselves on your parked domain. (Note that you will not earn money from those advertisements. You will only earn from the advertisements you place yourself on your website.)Never skimp on domain names. They cost very little but add huge value to your online presence. If someone else gets a domain name you want it is nigh impossible to get it off them—unless you’re will to pay through the nose for it. Plan ahead and buy as many as you think you need.